Paris Hilton and Amnesia Ibiza collaborate to create an iconic hub for glamour in Europe.
Businesswoman and media icon Paris Hilton is teaming up with Amnesia Ibiza in a joint venture to offer the public an iconic space for music and fashion on the Spanish island of Ibiza, through a series of events taking place from July 31st through August 31st.
Hilton will be heading to Ibiza this summer to perform as a resident DJ and launch a series of pop-up stores featuring her namesake line of fashionable handbags and accessories. Hilton’s ventures are in association with Amnesia Ibiza, multi-winner of the “Best Global Club” accolade at the International Dance Music Awards and a point of reference for the coveted Ibiza lifestyle.
The two lifestyle industry moguls have come together in a joint venture to create an iconic hub for glamour in Europe this summer.
With the release of her sophomore album just around the corner, Hilton will be the celebrity DJ hosting Foam & Diamonds, Amnesia Ibiza’s iconic foam party. ‘Foam & Diamonds hosted by Paris Hilton’ and ‘Paris Hilton Pop-Up Stores’ at Amnesia will premiere on July 31st and will boast Hilton as the official host for four weeks. The club’s Main Room and stores will bring Hilton’s iconic universe to life through her signature style decor.
A temporary addition to the 44 Paris Hilton stores operating worldwide, ‘Paris Hilton Pop-Up Stores at Amnesia Ibiza’ will be located inside Amnesia Ibiza stores and will be open to the general public throughout the month of August. As she does with her own stores, Hilton will meet fans and personally present her collection of Paris Hilton Handbags & Accessories at the pop-up stores located inside the Amnesia Ibiza, San Antonio and Paseo Vara del Rey shops on August 7th, 2013.
Inspired by her unique vision of music and fashion, Hilton plans to expand her global brand in Europe. Hilton adds, “I love Ibiza, it is a beautiful place for holidays and an interesting place for business. I am excited to do this collaboration with Amnesia. I think Ibiza is the ideal place in Europe to launch my new projects”.
Paris Hilton Pop-Up Stores at Amnesia will be open to the general public from July 31st to August 31st, 2013